It’s not what you know…
…It’s how many friends you have. Any self respecting Facebook user knows that, right?
And what’s better than collecting loads of friends? Collecting loads of social networks, that’s what.
In the wake of the Microsoft/Facebook story comes Google OpenSocial (launching this week) - a unified accessible interface to a whole collection of information from Orkut, Salesforce, LinkedIn, Ning, Hi5, Plaxo, Friendster, Viadeo and Oracle. (Details from TechCrunch)
The idea being that Google ties all of this related infomation together, and allows developers to create widget style applications that work across multiple social networks, without having to learn a whole new markup language. (OpenSocial uses standard HTML and javascript, unlike the Facebook API).
It’s going to be interesting to see exactly what can be done with this tool - assuming that the host networks will have the final say as to what can and what can’t be built on their platform. More than 7000 Facebook applications have been built since Facebook opened it’s API. (Most of those applications are really silly.)
The fact that at least two of the OpenSocial host networks (SalesForce and LinkedIn) are veritable goldmines of enterprise worthy information should be of note to anyone working on Enterprise 2.0 solutions. (like um.. us!)
And in the middle of it all, Google controls all the data and the network (in a non-evil way, of course…)
This “Everyone Else vs Facebook” approach reminds me a bit of Microsoft’s catchup play for developers in the early 90’s with .NET - “It’s every other language vs Java”.
That one didn’t work out exactly as Microsoft had planned, but it wasn’t exactly a failure - .NET and Java are both alive and well. I suspect something similar will happen here. Assuming that OpenSocial has legs, it seems safe to assume that developers would much rather target multiple platforms than one.
Does this mean they are going to have to standardize (or at least consolidate) identity across multiple hosts? Now that would be really something…