I’m really fond of our logo. It conveys all of the attributes we want for our software: friendly, helpful, simple, and organic. Both Gordon and I are determined to make usability one of our primary concerns, and the logo is an inspiration. Our thanks go to the designers at Logoworks, who took our vague ideas and turned them into the graphic you see below.

Figure 1: The Infovark logo.

Over the next week or so, we’ll rework the website to reflect the infovark color palette and style elements. Stay tuned.

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1. Applying for Trademark Protection
2. Remembering What Works