Comments on: It’s not what you know… http://www.infovark.com/2007/10/31/its-not-what-you-know/ Digging the world of Enterprise 2.0 Fri, 10 Oct 2008 22:01:55 +0000 http://wordpress.org/?v=2.6 By: Ben Tremblay http://www.infovark.com/2007/10/31/its-not-what-you-know/#comment-69 Ben Tremblay Thu, 24 Jan 2008 03:52:11 +0000 http://www.infovark.com/2007/10/31/its-not-what-you-know/#comment-69 I just sent an email to someone uhhh outside NA about the snag he and I have hit: he wants design details before discussing possible business models. He wants me to hand over IP (totaly value) before talking hypothetically (no cost). That, to me (quite sadly) means he doesn't have his eye on the ball. A good coder with a real grasp of back-end stuff like load-levelling. (S3 to the rescue!), but ... I wouldn't want him in my infantry section. "The idea being that Google ties all of this related infomation together, and allows developers to create widget style applications that work across multiple social networks, without having to learn a whole new markup language." With respect, I think you missed the MoJo. I bored you with that intro cuz of something I used to try to jog his brain into gear: back when Infoseek was a real contender for default search engine (I got a t-shirt from them for some heavy-lifting beta-testing!) google had an idea. Nope, not the code. Nope, not just the business model. They had the sort of IP that can be transfered on a napkin or the back of an envelope. The sort of design concept that's so painfully self-evident that most folk just nod and then ignore it. The MoJo? Ranking. Show me someone with /any/ sense of what's what who thinks PageRank is minor. In any way. Of course implementation is heavy lifting. Look at the number of companies who've implemented well and then stalled. What's ranking? No no, not technically ... cognitively. Why does it do what it does? MoJo. It orders our universe. When folk don't grok that, even after google's success, I despair. Going on 5 years in stealth mode and I can't connect with anybody who's interested in more than cheese-flavoured fun. Earlier this afternoon I tweated, "" ... heh ... twitters down for that scheduled maintenance. Anywhoo, something like, "Semantic Web (of which I've been a supporter since before there was WWW) is futile. CPUs don't produce and manipulate information, they work with data. Only human-type critters work with information. CPUs crunch data." "Cognitive ergonomics" was a big concept around the time SGML was being created. (Folk think that stuff falls from the sky?!) Now I use that phrase and, well, on twitter an A-list type asked what random phrase generator I'd gotten that from. It's an addled age. But hey, money knows cuz money-men don't take their eye off the ball: WordPress just got $29.5M in second round funding; a clear case in point. And InformNews just got $15M ... and Granicus $10M ... smart money is still flowing to IT. I find myself wondering when young turks will do something smart with our new tools. Is all the google bunch did: sat down and created a solution ... /ranking/. cheers ben I just sent an email to someone uhhh outside NA about the snag he and I have hit: he wants design details before discussing possible business models. He wants me to hand over IP (totaly value) before talking hypothetically (no cost). That, to me (quite sadly) means he doesn’t have his eye on the ball. A good coder with a real grasp of back-end stuff like load-levelling. (S3 to the rescue!), but … I wouldn’t want him in my infantry section.

“The idea being that Google ties all of this related infomation together, and allows developers to create widget style applications that work across multiple social networks, without having to learn a whole new markup language.”
With respect, I think you missed the MoJo.
I bored you with that intro cuz of something I used to try to jog his brain into gear: back when Infoseek was a real contender for default search engine (I got a t-shirt from them for some heavy-lifting beta-testing!) google had an idea. Nope, not the code. Nope, not just the business model. They had the sort of IP that can be transfered on a napkin or the back of an envelope. The sort of design concept that’s so painfully self-evident that most folk just nod and then ignore it.

The MoJo? Ranking. Show me someone with /any/ sense of what’s what who thinks PageRank is minor. In any way.
Of course implementation is heavy lifting.
Look at the number of companies who’ve implemented well and then stalled.

What’s ranking? No no, not technically … cognitively. Why does it do what it does? MoJo.
It orders our universe.

When folk don’t grok that, even after google’s success, I despair. Going on 5 years in stealth mode and I can’t connect with anybody who’s interested in more than cheese-flavoured fun.

Earlier this afternoon I tweated, “” … heh … twitters down for that scheduled maintenance.
Anywhoo, something like, “Semantic Web (of which I’ve been a supporter since before there was WWW) is futile. CPUs don’t produce and manipulate information, they work with data. Only human-type critters work with information. CPUs crunch data.”

“Cognitive ergonomics” was a big concept around the time SGML was being created. (Folk think that stuff falls from the sky?!) Now I use that phrase and, well, on twitter an A-list type asked what random phrase generator I’d gotten that from.

It’s an addled age.

But hey, money knows cuz money-men don’t take their eye off the ball: WordPress just got $29.5M in second round funding; a clear case in point. And InformNews just got $15M … and Granicus $10M … smart money is still flowing to IT.

I find myself wondering when young turks will do something smart with our new tools.
Is all the google bunch did: sat down and created a solution … /ranking/.

cheers
ben

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