Gordon discovered a tiny URL stuck to the bottom of our new rubber friend.

Clicking on it seemed to have no effect, so we decided to type http://www.ifoundtheaardvark.com into a web browser. It appears that our new mascot is a collective art project! The website has a few broken links, and the forum hasn’t been updated in a while, but the project claims to have “no end”. Maybe we’ll post our corporate logo to the art gallery.

Viral Marketing is an interesting thing. A small rubber aardvark from an art project sponsored by a community newspaper in Southeastern Massachusetts wound up in a startup software company in Northern Virginia by way of my aunt and uncle living in Eastern Georgia. And that’s just the motion of a physical object. Think how much further and faster word of mouth can travel. It’s encouraging to have evidence of how far an idea can spread.

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