We’ve decided to create a separate blog specifically for techies. We call it infovark Underground. It describes all the cool technology stuff we’re doing under the covers. Its target is other software architects and developers.

Our primary blog will still be this one at http://www.infovark.com. It will deal with issues of enterprise 2.0, social networking, and running a small ISV. Its target audience remains knowledge workers (our customers, hopefully) and industry watchers (our advocates, hopefully).

We debated about addressing everything in a single feed, but decided that we were really dealing with two different audiences: those that care about business problems and those that care about code problems. And even though we at infovark are deeply interested in the intersection of those two worlds, we know that not all visitors to our site will feel the same way.

We’ll try to keep cross-posting to a minimum, but we’ll occasionally link from one to the other if a topic applies to both communities. After all, Enterprise 2.0 is about social technology, isn’t it? We’d like to help build bridges between the MBA suits and the IT geeks.

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1. Building Community the Hard Way