ReadWriteWeb, (the most impossible web site to actually say aloud), carries a great article this morning on Zappos – an online shoe company that has dived, boots and all into Twitter.

The tweets of every Zappos employee, including the CEO, can be found aggregated on the company web site.

I think this is a really inspired piece of thinking. Twitter allows me to see that the company is made up of people — real people, with thoughts and feelings, and senses of humor. It allows a transparent view into the company, which tells me that Zappos must actually trust and value it’s employees. (Hey — It even made me want to write this blog post about them).

There was a time when the most important thing a CEO did was to constantly present a “professional business” approach to the community. Zappos’ CEO, on the other hand, is apparently having troubles getting his pants to stay on.

Is that going to hurt sales? is it going to be ‘bad for business’?

Nope. In fact, I bet it does just the opposite.

(Dean and I are so busy right now, that we don’t update as much as we should, but you can find us on twitter too – we’d love to hear from you!)

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