Infovark

If all an organism needs to do is keep breathing and keep the heart beating, it doesn’t need a brain. Those functions are performed by the brain stem. They’re done autonomously, at a level below consciousness. The conscious brain is needed to manage environmental change.

Organizations function the same way. Most senior managers could step out of the office for an entire week without any detrimental effects, as long as the operations team kept rest of the company ticking. But when a company needs to react to a new competitor, a disrupted supply chain, or changing customer needs, it needs to use its brain. It needs to manage that change.

Change Management is not an implementation problem. Change Management is THE problem.