Comments on: User Adoption http://www.infovark.com/2008/10/30/user-adoption/ Digging the world of Enterprise 2.0 Fri, 12 Mar 2010 18:04:37 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Dean http://www.infovark.com/2008/10/30/user-adoption/comment-page-1/#comment-364 Dean Mon, 01 Dec 2008 14:47:23 +0000 http://www.infovark.com/?p=441#comment-364 Yannick, traditional market research tells us that you can boost the participation of particular groups. You could make the site content relevant to a particular audience or you could entice participants through clever advertising. These strategies have costs, however. And that's really the message of my blog post. Unless you're operating at vast scale and are satisfied with very low adoption rates, your readers, participants, and customers won't come for free. That fact will force you to make some hard decisions. Yannick, traditional market research tells us that you can boost the participation of particular groups. You could make the site content relevant to a particular audience or you could entice participants through clever advertising. These strategies have costs, however.

And that’s really the message of my blog post. Unless you’re operating at vast scale and are satisfied with very low adoption rates, your readers, participants, and customers won’t come for free. That fact will force you to make some hard decisions.

]]> By: Yannick Pouliot http://www.infovark.com/2008/10/30/user-adoption/comment-page-1/#comment-357 Yannick Pouliot Thu, 27 Nov 2008 21:18:26 +0000 http://www.infovark.com/?p=441#comment-357 Excellent points all, and very sobering. I hadn't realized that the usage rate was so low for e.g. Wikipedia. Are there data that suggest that this kind of low usage rate observed with the general public also extends to specialized groups, such as scientists? We sell an expertise finding database that focuses on biomedical researchers (researchscorecard.com), and my suspicion is that the same behavior (low usage rate) would apply as well in such a setting. Thanks for a thoughtful analysis! Excellent points all, and very sobering. I hadn’t realized that the usage rate was so low for e.g. Wikipedia. Are there data that suggest that this kind of low usage rate observed with the general public also extends to specialized groups, such as scientists? We sell an expertise finding database that focuses on biomedical researchers (researchscorecard.com), and my suspicion is that the same behavior (low usage rate) would apply as well in such a setting.

Thanks for a thoughtful analysis!

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