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The first peril of social software is that nobody uses the application, and you’ve wasted time and money deploying it. The second peril is that everyone uses the application, and you’ve got to spend all your time scaling the system and filtering out all the noise.
Successfully navigating the dangerous waters of social software takes boldness and skill. Expect that you will need to help row the boat. And be prepared to lose a few sailors on the way.
Epic heroes don’t come through these tests unscathed. But they don’t let the wrecks of unsuccessful voyages scare them away, either.
1 Comment
Ben Tremblay
You been listening in on my conversations?!
Just what I was telling family members at lunch today: failure is a drag, but in a lotta ways it’s easier to deal with than success. So let’s say I quite suddenly start getting thousands of hits on my site … per month, per week *gadzooks* per day.
What happens when even 24/7 isn’t enough?
Take time you don’t have to find and deploy staff to do aaaarrrggggh!
And thing is: what can turn around faster than a web project? Nothing I can imagine.
Chilling.
stay well
09 Dec 2008 01:12 am
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