Comments on: Reflections on E2.0 2009 http://www.infovark.com/2009/07/10/reflections-on-e2-0-2009/ Digging the world of Enterprise 2.0 Fri, 03 Feb 2012 05:02:55 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Barry Camson http://www.infovark.com/2009/07/10/reflections-on-e2-0-2009/comment-page-1/#comment-596 Barry Camson Wed, 15 Jul 2009 14:16:58 +0000 http://www.infovark.com/?p=1278#comment-596 Nothing is ever gained by threatening senior management (unless you are the U.S. Secretary of the Treasury). I agree that positioning E2.0 so it appears to be this threat is not helpful. Presenting the "Cluetrain Manifesto" as the beginning of the adoption process will also likely not be helpful to a management that has not yet moved to that place. I think there are two issues here. One is whether senior management finds some benefit in E 2.0 tools to support their current processes and hierarchies. My question here is: is there an acceptable ROI for use of E 2.0 tools in a command and control-oriented organization. The second question is whether senior management is ready and willing to move the organization along the path to either a "Cluetrain" organization or the kind of organization described by Gary Hamel in his HBR article "Moonshots for Management" (Feb, 2009)? Or, will the emergent use of E 2.0 tools in themselves however they are designed and applied move a command and control organization over time closer to Hamel's described organization? Nothing is ever gained by threatening senior management (unless you are the U.S. Secretary of the Treasury). I agree that positioning E2.0 so it appears to be this threat is not helpful. Presenting the “Cluetrain Manifesto” as the beginning of the adoption process will also likely not be helpful to a management that has not yet moved to that place. I think there are two issues here. One is whether senior management finds some benefit in E 2.0 tools to support their current processes and hierarchies. My question here is: is there an acceptable ROI for use of E 2.0 tools in a command and control-oriented organization. The second question is whether senior management is ready and willing to move the organization along the path to either a “Cluetrain” organization or the kind of organization described by Gary Hamel in his HBR article “Moonshots for Management” (Feb, 2009)? Or, will the emergent use of E 2.0 tools in themselves however they are designed and applied move a command and control organization over time closer to Hamel’s described organization?

]]> By: Bertrand Duperrin http://www.infovark.com/2009/07/10/reflections-on-e2-0-2009/comment-page-1/#comment-592 Bertrand Duperrin Fri, 10 Jul 2009 23:09:22 +0000 http://www.infovark.com/?p=1278#comment-592 My thinking is that E2.0 can bring really tangible value if not considered as an independant concept but as a means to improve operations, which are the core of every business. So the question is : where and how socialization can bring an added value to day to day processes and routines ? How does it make possible for people to overcome what makes them less efficient than their real collective potential ? There's a need for E2.0. But not as a vague concept disconnected from the business but as an extension to the current business, which has to be built upon current business processes. My thinking is that E2.0 can bring really tangible value if not considered as an independant concept but as a means to improve operations, which are the core of every business.

So the question is : where and how socialization can bring an added value to day to day processes and routines ? How does it make possible for people to overcome what makes them less efficient than their real collective potential ?

There’s a need for E2.0. But not as a vague concept disconnected from the business but as an extension to the current business, which has to be built upon current business processes.

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