Gordon described our upside-down take on Information Management priorities in his last post. We came to this topsy-turvy perspective after spending years implementing traditional business software and growing increasingly frustrated with recurring configuration, training and deployment issues. Infovark was born out of desire to try something different.
We decided to build Infovark from the ground up to serve the information needs of a typical knowledge worker. We consider the individual first, then the team, on up to the business level.
This led us to all sorts of interesting technical choices. But the hardest decision has had nothing to do with software at all. It’s a business decision, and one we’d been avoiding.
If we really want to put our money where our mouth is, if we really believe in a bottom-up, emergent approach to sharing and collaboration, Infovark needs to be sold differently than other enterprise solutions. After all, the traditional top-down focus on security, compliance, and cost is no accident. It’s a result of catering to the needs of the people that write the checks. If we really want to commit to making valuable, useful software for typical business users, we need to sell it to business users.