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Enterprise 2.0 advocates seem to be splitting into two camps, one side supporting organizational effectiveness and the other individual productivity. Here are five reasons why you should side with group that wants to empower knowledge workers.
Much of what made Web 2.0 designs and tools so valuable was their focus on great end-user experiences. Will this survive translation to an enterprise environment with a captive audience?
As a company, we haven’t been shy about sharing our opinions on topics of interest, linking to interesting blogs online, or recommending books to read or software development tools to use.
But we have been hesitant to make money from our website or from blogging in any other way than by selling our software product, also called Infovark.
Many other start-ups sell books or seminars or advertise related products on their websites — it’s a matter of survival in this tough economy — but we’ve always felt that it would somehow dilute our message and our company focus.
We’re also a bit worried that our reviews and recommendations would seem less honest if we joined any partner or affiliate programs. I think it’s a healthy trend that more and more bloggers are disclosing these relationships, and that readers are becoming more comfortable with them.
So, in an effort to help subsidize our coding (and reading) habits, we’ve signed up for the Amazon affiliate program, and we’ll be linking our book reviews through Amazon from now on. If you buy a book from via one of these links or from the Infovark bookstore, you’ll send a nice bonus our way. We’d sure appreciate it.
And we’ve had a CafePress account for some time. We use it to make some of the swag we take to conferences. Buying a button, sticker or T-shirt from our Infovark shop will also help us continue our Infovark experiment, by giving us some free advertising and a small percentage of the item’s price.
I’ll add both these disclaimers to our about page, and I’ll also describe our participation in the Microsoft Partner Program.
And now, back to our irregularly scheduled varkiness.
Check out this animated infographic showing web and social networking statistics for late 2009 and early 2010.
Enterprise 2.0 is likely to run aground on the same rocks that sank Enterprise Content Management and Knowledge Management.